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Customer Reviews

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Servicing British businesses since 1903

Rated Excellent on Trustpilot Committed to customer service

Innovative solutions with industry leading technology

Customer Reviews

Initial are one of the UK’s leading washroom hygiene, vending and floorcare companies. Our hygiene solutions enhance your washroom and ensure your compliance with important legislation.

In 2017 we joined Trustpilot to allow our customers to tell us how they feel about our services. The results attest to our prioritisation of customer service and we hope that you find them to be informative and accurate.

Trustpilot
Initial Washroom Hygiene UK

Colin is a good egg and works hard for the company and does a good sturdy job

By Adam, August 2026

5 star rating out of 5

16901 reviews on

Initial Washroom Hygiene UK

Colin is always friendly and cheerful he’s a credit to your company

By Friend of Ted, August 2026

5 star rating out of 5

16901 reviews on

Initial Washroom Hygiene UK

Very efficient guy very polite and helpful always willing to help.

By simon smith, August 2026

5 star rating out of 5

16901 reviews on

Initial Washroom Hygiene UK

Reliable ,and friendly staff each time

By Worcestershire County Council, August 2026

5 star rating out of 5

16901 reviews on

Initial Washroom Hygiene UK

Excellent service from Carl always goes above and beyond

By Saint Andrew’s United Reformed, August 2026

5 star rating out of 5

16901 reviews on

Contact Us

A History of Initial

Did you know that the Initial name first formed in 1903? Read about the birth of Initial and the journey to our 120th birthday.

1. Contact Initial

Contact us and we will arrange for your local hygiene team to be in touch.

  • Local, expert Customer Delivery Representatives
  • Calls are returned within 24 hours (Mon-Fri)

2. Site
Survey

An Initial Washroom Hygiene Consultant will perform a thorough inspection of your business and discuss your business's specific hygiene needs.

  • Virtual or in-person appointments available at a time of your convenience
  • Physical surveys will adhere to social distancing and face covering guidance

3. Tailored Solution

After finding out your needs, we will recommend a solution based on your specific requirements.

  • Hygiene solutions tailored to your business requirements
  • Products compliant with all hygiene and environmental regulations
  • Discreet installation with no disruption to your business

4. Ongoing Aftercare

Following your installation, we will stay in touch to ensure our products meet your requirements and recommend any other solutions that may be beneficial to you.

  • A dedicated Account Manager who will deal with any of your queries
  • Account reviews on a schedule to suit you
Contact Us Today

More Washroom Hygiene Solutions

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Improve your hygiene standards and image with our sleek and antibacterial Signature range.

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