At Initial Washroom Hygiene we believe that everyone has the right to a dignified experience when using a washroom, particularly when they are on their period. We are champions of Period Dignity, which is an issue across the world for those who menstruate.
Ensuring Period Dignity is about providing easy access to period products such as tampons, sanitary towels, menstrual cups, period pants and reusable pads at the point of need, as well as providing safe, hygienic spaces in which to use, change or dispose of these products. It is also about helping to remove the stigmas and taboos associated with menstruation.
This sentiment is echoed by 78%* of the UK women we surveyed who believe that public washroom facilities need to be more accommodating of menstrual hygiene. An overwhelming majority (94%**), also previously stated that they would like to have feminine hygiene products provided in the toilet cubicle.
‘Washroom Dignity’ for everyone
Initial Washroom Hygiene is spearheading a nationwide campaign that aims to deliver ‘Washroom Dignity’ for everyone, and we are empowering washroom users by developing washroom innovations, like our Signature Lite White Eco Mini and the Initial In Cubicle Period Dignity Dispenser, which solve real issues that consumers have told us they have faced in washrooms.
Read more about our research about Period Dignity, and Dignity in the Washroom in our infographic:
We are partners with a leading Period Dignity charity, Freedom4Girls , to help raise awareness of the issues surrounding menstrual hygiene.
About the research methodology
*The research was undertaken by Opinium on behalf of Initial Washroom Hygiene. The survey sample was over 2000 UK adults, with a breakdown of over 1000 UK female adults. The survey was carried out online between 11th – 12th April 2022.
** The earlier research referenced was conducted by Opinion Matters on behalf of Rentokil Initial in July 2021. The survey sample was 2,000 UK females aged 12-54.