• Main Website
  • Washroom Services
  • Healthcare Waste
  • Floor Mats
  • Vending Services
  • Initial Shop
Initial Washroom Hygiene and Initial Medical UK – Blog
  • Main Website
  • Washroom Services
  • Healthcare Waste
  • Floor Mats
  • Vending Services
  • Initial Shop
Home  /  Period Dignity  /  ECB and Initial: Championing Period Dignity in Cricket
Initial and ECB's partnership promoting period dignity
19 July 2023

ECB and Initial: Championing Period Dignity in Cricket

Written by Nicole Horne
Period Dignity period dignity, period products Leave a Comment

We are thrilled to announce our partnership with the England and Wales Cricket Board (ECB), as we work together to support period dignity in recreational cricket. This collaboration is a significant step towards making the game more accessible for women and young girls.

Providing Essential Facilities

As part of our commitment to period dignity in cricket, we will be installing and servicing period waste bins and Initial’s In Cubicle Period Dignity Dispensers at recreational clubs with girls’ sections. These essential facilities will ensure that players who menstruate have easy access to period products in the cubicle, at their point of need. Together with ECB, we are also providing educational material inside toilet cubicles, alongside portable “dignity bags” for cricket coaches, as another way of making period products easily accessible.

Creating an Inclusive Environment by breaking down barriers around period stigma

Our partnership with the ECB aims to break down barriers and create an inclusive environment for all players. We believe that periods should never be a taboo subject and shouldn’t hold women and girls back from pursuing their passion for cricket. By promoting period dignity, we aim to foster a culture where menstruation is a normal part of life.

Together with the ECB, our educational initiatives targeting girls, aim to create an open dialogue about periods and empower future generations. By making period products more accessible, together we are striving to break down barriers and to promote a culture of inclusivity.

Committed to Period Dignity

At Initial, we are dedicated to creating safe and comfortable washroom experiences for all. Being ‘on your period’ shouldn’t hold anyone back and by ensuring the availability of period waste bins and In Cubicle Period Dignity Dispensers, female players can hopefully focus on the game rather than worrying about their menstrual needs.

Join the Period Dignity Movement

Join us in our mission to empower women and girls in cricket, breaking down barriers and normalising conversations about periods. Together with the ECB, we are championing period dignity and empowering the next generation of female cricketers.

Let’s create a future where menstruation is never a barrier to success!

Follow #WeGotGame for updates on the #PeriodDignity movement.

Read more about Initial and ECB’s partnership

 Previous Article How does good waste management boost sustainability?
Next Article   Can you reuse and recycle amalgam separators?

Related Posts

  • A woman with a selection of menstrual products, including pads and tampons.

    Ultimate Guide: Washrooms That Support Period Dignity

    May 21, 2025
  • Cycle Proficiency: Why Period Education Matters

    December 18, 2024
  • how to dispose of sanitary waste

    How to Dispose of Period Waste Correctly

    August 8, 2024
Nicole Horne

Nicole is the Digital Marketing Specialist for Initial Washroom Hygiene and joined the Rentokil Initial family over 12 years ago. She enjoys educating and informing others about washroom issues and helping to break down the stigmas surrounding topics such as menstruation and period dignity. Nicole also loves to uncover and share fascinating facts from the world of hygiene, which helps to satisfy her curiosity about life's little (& large) mysteries. When she's not busy exploring the hidden world of germs, Nicole enjoys spending quality time with her family, reading novels, and painting.

Leave a Reply

Cancel reply

  • Washroom Hygiene: Ensure spotless and hygienic washrooms with our tailored solutions, including sanitary disposal, hand hygiene, and air care.
  • Medical Waste Disposal: Our expert medical waste services help healthcare facilities maintain compliance and safety with reliable and responsible disposal solutions.
blue letter
Contact the team at Initial Washroom Hygiene and Initial Medical today to discuss your business requirements.

Search

Contact Us

WASHROOM HYGIENE
0808 302 8299

HEALTHCARE WASTE
0808 301 1658

Categories

  • Accessible Washrooms
  • Air Care
  • Clinical Waste
  • Consumables
  • Cubicle hygiene
  • Floor Mats
  • Hand Hygiene
  • Healthcare Waste
  • Period Dignity
  • Pharmaceutical Waste
  • Sharps Disposal
  • Uncategorized
  • Vending Services
  • Washroom Services
  • Water Management

© 2026 Rentokil Initial plc and subject to the conditions in the legal statement.

  • Sanitary Waste
  • Floor Mats
  • Hand Dryers
  • Aircare
  • Hand Hygiene & Care
  • Clinical Waste
  • Sharps Disposal
  • Dental Waste
  • Manage cookies
  • Cookie Policy
  • Privacy Policy
  • RI Supplier Code
  • Gender Pay Report
  • Modern Slavery Statement
myInitial
eBilling
TRUSTPILOT