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Home  /  Washroom Services  /  Breaking the Silence: Raising awareness about Incontinence
Discover how you can support those with incontinence by improving awareness and washroom facilities.
21 June 2024

Breaking the Silence: Raising awareness about Incontinence

Written by Nicole Horne
Washroom Services male incontinence, Washroom Services Leave a Comment

World Continence Week (WCW) is a global event organised by the World Federation of Incontinence Patients to raise awareness of continence issues and help improve the health, wellness and quality of life of sufferers. This year, WCW is taking place from 17–23 June 2024.

What is incontinence?

Incontinence is the inability to control your bladder or bowel. The results can be mild, moderate or heavy and can be caused by multiple factors. Incontinence is estimated to affect around 12% of women and 5% of men worldwide – that’s over 423 million people over 20 years old!

Although urinary incontinence is more prevalent, faecal incontinence is reported to occur in about 6% of those under 40 and up to 15% of older people.

It’s important to distinguish the type of incontinence because it helps to identify the underlying cause and determine the treatment required. Both urinary and bowel incontinence are divided into temporary and persistent types. Urinary incontinence (UI) is further subdivided into three main subtypes:

  • Stress UI: caused by coughing, sneezing or lifting heavy objects
  • Urgency UI: caused by a strong and sudden urge
  • Mixed UI: a combination of stress and urgency UI

The main causes of incontinence

There are many causes of incontinence in men and women including a wide range of health conditions and environmental factors, which emphasises the fact that it can affect people at any age. Urinary and faecal incontinence can be associated with:

  • Diseases: Such as arthritis, diabetes and Parkinsons
  • Health factors: Pregnancy, childbirth, menopause, surgery, spinal injury, changes in the nerves controlling the bladder, enlarged prostate, overactive bladder.
  • Environmental factors: Inaccessible, unsafe or unclean toilet facilities, and the absence of a caregiver to help with toileting.
  • Lifestyle and behaviours: Obesity, smoking and high-impact exercise.
Facts about incontinenceDownload

How can incontinence impact lives?

Incontinence can have a profound impact on the quality of life, relationships, levels of depression and the need for care.

Sufferers may have problems with employment due to the difficulty of managing the condition. Performing physical tasks may trigger leakages and work may be frequently interrupted for toilet breaks. Additionally, sleep deprivation and impeded concentration may also be present. Studies have found up to 30% of women with UI have to take time off work, losing almost 30 hours a year.

Practical concerns in managing incontinence can make people unwilling to leave their home for shopping or leisure because there is no guarantee that there’ll be suitable toilet facilities available.

Over 50% of incontinence sufferers do not seek medical help due to misinterpretation of symptoms, misbeliefs, unawareness or shame, which exacerbates their ability to manage it.

World Continence Week provides the opportunity to break the stigma around female and male incontinence to help those suffering from the condition are informed on how to get help if needed, or even be cured. It also serves as a platform to educate the wider public and highlight the need for better facilities particularly to those responsible for washrooms in businesses and public places.

Adapting washrooms to be better suited to everyone’s needs

Everyone needs access to suitable washroom facilities at work or when visiting public places, but people with bladder and bowel problems need to use these facilities more frequently, more urgently and need more time. They’re also likely to need more specialised features in the washroom to cope with their condition, which, as a basic measure, could be just more space.

Managers of washroom facilities should be aware of their needs and offer all the facilities that enable incontinence sufferers to manage their condition. All washroom facilities should have:

  • Clean hand washing facilities
  • Handwashing facilities in the toilet cubicle
  • Space to change a disposable incontinence product or empty a human-waste collection bag
  • Discreet and hygienic disposal facilities for absorbent hygiene products, which include bladder and bowel control products

Although there is currently no legal requirement to support incontinence in public washrooms in most countries, increasing awareness of incontinence is putting pressure on legislation to recognise the needs of the ‘invisible disability’.

Hygiene facilities have often neglected in men’s washrooms but we now see the tide starting to turn, with workplaces implementing odour control with our new Initial Essence air freshener for washrooms, sani sleeves for inside the urinals, and ensuring hand washing facilities are up to scratch. The biggest movement is where Initial Hygiene has recognised the need for sanitary bins in the cubicles alongside our Stalls For All project in 2022 with Lewis Moody, and we have also launched a male dispenser inside the cubicle which include incontinence pads and shields as an option for a more dignified male washroom experience.

As incontinence increases, all businesses have a duty of care to manage waste appropriately. Not simply to avoid the negative impact of brand, business and revenue but to responsibly cater to these invisible disabilities so no one has to suffer in silence.

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Nicole Horne

Nicole is the Digital Marketing Specialist for Initial Washroom Hygiene and joined the Rentokil Initial family over 12 years ago. She enjoys educating and informing others about washroom issues and helping to break down the stigmas surrounding topics such as menstruation and period dignity. Nicole also loves to uncover and share fascinating facts from the world of hygiene, which helps to satisfy her curiosity about life's little (& large) mysteries. When she's not busy exploring the hidden world of germs, Nicole enjoys spending quality time with her family, reading novels, and painting.

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