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0800 313 4972


Leicester, Nottingham and Derby



Working throughout the Leicestershire area, we cover a diverse mixture of urban and rural locations across an array different business sectors. Our patch covers areas like Loughborough and Wittering, as well as much larger cities in Leicester, Milton Keynes, Derby and Northampton. We have a dedicated, fully trained team supporting our customers within this area. Our team consists of Sales Consultants that will visit your business to determine the current level of hygiene and provide you with their expert opinion on a suitable solution that Initial Washrooms can offer. Our Customer Delivery Representatives ensure your service is delivered in a timely and professional manner.

Areas we cover

  • Leicester
  • Stamford
  • Towcester
  • Melton Mowbray
  • Oakham
  • Kettering
  • Northampton
  • Wigston
  • Peterborough
  • Corby
  • Loughborough
  • Bourne
  • Yaxley
  • Spalding
  • Market Harborough


Service Manager


Michael Lattarulo

I started my career in this dynamic moving company in 2013 - after retraining from over 20 years in the design/marketing industry - as an agency CDR, securing full time employment at the end of the same year.

The first year of my full time employment saw me move to CDR level 2 in the very first intake of ten in the Washrooms business, following which I moved to Service Team Leader towards the end of 2014.

Initial was my first 'corporate' career which has proved both positive with excellent career opportunities with a company whose focus is both on the customer and the development of its own employees and the role offers me an opportunity to share my knowledge and experience from the ground up to maintain a highly motivated team, both in ops and CDRs.

Area Sales Manager


Shakira Broadhurst

I have been with initial washrooms for 5 years now with over 20 years experience in the B2B service industry. Starting out as a sales consultant, I have advanced my career to Area Sales Manager with initial through hard work and always ensuring I put the customers needs first.

I work closely with my team on a daily bases through field visits and on-going training, encouraging them to grow in knowledge and offer beneficial solutions to our customers in relation to their washroom and floor care needs.

In my spare time I am very family orientated and love spending days out with my children and grandchildren.

About Initial

Initial Washroom Hygiene will work with you to understand the usage of your facilities and provide you with recommendations to support a functional and inviting washroom, at all times. We use our knowledge to select the right products and offer best placement, which can often be the difference between a well-functioning washroom and one that can cause your business issues.

In providing high standard of washroom services, making sure it both smells and looks clean will encourage the right behaviour from users, in turn helping to promote returning customers, happy employees and less absenteeism.

At Initial, we have a dedicated service team working on the front line advising our clients on the risks of cross contamination within washrooms. Making use of specialist equipment and take readings and measurements from your washrooms that enable us to make the most appropriate recommendations to help you maintain or improve hygiene standards on your premises.

Long Service Award


We understand that delivering such a high standard of service can only be achieved by having the 'right people' doing the 'right thing' every day - Ruth Ingham has been with the Leicester Branch for over 30 years of service. She is a shining example of the Initial family values.

We look after our people so they can look after you in order to give years of support and loyalty so, here's looking at many more.

Leicester Guild of CDR 2016 Achievers

Team Leicester are pleased to announce 4 Guild of CDR winners:


Colin Mitchell

Wayne Riggott

Steve Deering

Andy Bates

The Guild of CDR is an annual ceremony to recognise the achievements of our top performers.

Get In Touch

For a FREE hygiene survey, arrange a time and date now with one of our operatives via Emailing us direct or calling us on 0800 313 4972. With a date and time to suit you, a hygiene expert will visit your business and determine the best solution to improve your hygiene.

Leicester, Nottingham and Derby Sales Consultants

0800 313 4972

Quick Enquiry Form

If you have a question call us on 0800 313 4972, or for more information about our services, fill in the quick enquiry form below

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sales_rep Colina Glesthorpe     Colina Glesthorpe
sales_rep Helen Crane    Helen Crane
sales_rep Lisa Froggatt     Lisa Froggatt
sales_rep gabrielle_williams    Michael Lattarulo
riyan_vadera    Riyan Vadera
sales_rep Tania Jordan    Tania Jordan
sales_rep sharon_foord Sharon Ford
sales_rep sum_hahal     Sum Hahal
  sales_rep natalie_wood   Natalie Wood