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0800 313 4972


Branch Address

Initial Washroom Hygiene

Old Boston Trading Estate
Penny Lane

WA11 9ST

Manchester, Liverpool and North Wales



Throughout the North West of England we work with our clients to boost their hygiene standards. Working closely with a mix of small business through to many large organisations, we have local operatives based in Manchester, Liverpool, Lancaster; Northern parts of Wales and most places in between.

Areas we cover

  • Liverpool
  • St. Helens
  • Bootle
  • Widness
  • Manchester
  • Wigan
  • Soutport
  • Huyton
  • Warrington
  • Crosby
  • Bury
  • Oldham
  • Sale
  • Wilmslow
  • Middleton


Service Manager


Barbara Dudley

I have worked for Initial since May 1997. For the last 20 I have managed various service centres in the North West, and been based in Haydock for the last 11 years From our premises in Penny Lane we provide customers with Washroom and Floorcare services throughout the North West of England and North Wales.

We are all passionate about meeting our customer needs at all times whether it’s a small corner shop or the Premier League football clubs at both ends of the East Lancs.

About Initial

Initial provide high quality washroom products partnered with a range of service plans to maintain a high level of hygiene. Not only do your customers expect a high level hygiene and a pleasant experience within the washroom, your staff also does. Our array of products is a part of two different ranges - Signature and Reflection. With the Signature range, we have Sanitary Waste Bins, Air Fresheners and Soap Dispensers available in a white finish, while the Reflection Range offers the same products with a Stainless Steel finish.

Not only do we provide products to improve washroom hygiene, we can also offer a vending solution for your washroom visitors. Offering a range of vending machines, our service provides your business with the opportunity to offer a variety of well known, trusted washroom products to your visitors.

Haydock Guild of CDR 2016 achiever


Sam Geddes

Team Haydock are pleased to announce Sam Geddes is our Guild of CDR winner.

The Guild of CDR is an annual ceremony to recognise the achievements of our top performers.

Get In Touch

If you are interested in any of Initial’s products or services, please feel free to Email Us or Call Us on 0800 313 4972 to arrange a visit from an expert technician for a FREE hygiene survey.

0800 313 4972

Quick Enquiry Form

If you have a question call us on 0800 313 4972, or for more information about our services, fill in the quick enquiry form below

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