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0800 313 4972


Branch Address

Initial Washroom Hygiene

334 Woodside Way
Springvale Ind Est

NP44 5BR

Cwmbran & South Wales



Throughout the South of Wales, operating from a central base in Cwmbran, our team of dedicated sales and service operative’s work alongside several of the areas large companies helping to boost and maintain a high level of hygiene. With clients sprawled across Southern Wales from the coastal areas of Cardiff and Swansea to rural towns of Pembroke and Merthyr Tydfil, we have the resource to cater for your businesses.

Areas we cover

  • Cardiff
  • Swansea
  • Newport
  • Aberyswyth
  • Merthyr Tydfil
  • Cwmbran
  • Port Talbot
  • Llanelli
  • Brecon
  • Carmarthen
  • Fishguard
  • Neath
  • Bridgend
  • Pontypfidd


With a team of 28 - seven of our long standing members have amassed a staggering 181 years with the company. We are proud to service all of the South Wales geography that includes over 3000 customers covering local shops, large shopping outlets to large universities and major schools, manufacturing and production sites including Cardiff University, Henderson Malls, Ty Hafan and Corus / Tata Steel Group.

Initial Hygiene can offer a large range of products from Air Fresheners to Sanitary Waste Units. The products we offer are available in two ranges, with our Signature range designed with clean, graceful curves, in white or silver to blend effortlessly into any setting and Reflection in a seamless, high grade stainless steel casing.

Branch Manager


Lorraine Carter

I have been with the business since September 1993, starting out in London. Being Welsh and missing home, the opportunity arose for me to move in 1999 to the Cwmbran Washroom branch where I began the role of Branch manager. Cwmbran is a very successful branch which is all down to the passion and loyalty that is apparent when talking and meeting our staff.

About Initial

Initial Washroom Hygiene will work with you to understand the usage of your facilities and provide you with recommendations to support a functional and inviting washroom, at all times. We use our knowledge to select the right products and offer best placement, which can often be the difference between a well-functioning washroom and one that can cause your business issues.

In providing high standard of washroom services, making sure it both smells and looks clean will encourage the right behaviour from users, in turn helping to promote returning customers, happy employees and less absenteeism.

At Initial, we have a dedicated service team working on the front line advising our clients on the risks of cross contamination within washrooms. Making use of specialist equipment and take readings and measurements from your washrooms that enable us to make the most appropriate recommendations to help you maintain or improve hygiene standards on your premises.

Initial Washroom services not only strive to improve your hygiene with products such as sanitary waste disposal units and air fresheners, we also specialise in water management. Using PIR Water Managers and Urinal Sleeves we can install these devices in urinals to not only save water but improve on hygiene standards within the units.

In addition, we offer Floor Mat and Vending to further enhance your washroom standards. We have acquired a wealth of knowledge, developing a unique awareness of consumer needs to create vending and floor mat solutions which bring convenience and added value to your business.


Cwmbran Guild of CDR 2016 achiever


Ian Price

Team Cwmbran are pleased to announce our Guild of CDR second time winner. The Guild of CDR is an annual award ceremony to recognise the achievements of our top performers.


Contact Us

For more information on any of our products and services please get in touch via email or by calling 0800 313 4972. Our helpful team will arrange a FREE hygiene survey of your premises and assess the needs of which to improve it.

Cwmbran South Wales Sales Colleagues


0800 313 4972

Quick Enquiry Form

If you have a question call us on 0800 313 4972, or for more information about our services, fill in the quick enquiry form below

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