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Branch Address

Initial Washroom Hygiene

Unit 5
Eldon Way
Bromford Lane

B8 2SE

Birmingham & The Midlands



Working across Birmingham including Stafford, Wolverhampton, Coventry, Warwick and Oxford; we have a dedicated, fully trained team supporting our customers within this area. Our team consists of Sales Consultants that will visit your business to determine the current level of hygiene and provide you with their expert opinion on a suitable solution that Initial Washrooms can offer. Our Customer Delivery Representatives ensure your service is delivered in a timely and professional manner.

Areas we cover

  • Birmingham
  • Sutton Coldfield
  • Solihull
  • West Bromwich
  • Oldbury
  • Handsworth
  • Halesowen
  • Yardley
  • Oxford
  • Walsall
  • Smethwick
  • Tamworth
  • Brierley Hill
  • Wednesbury
  • Great Barr
  • Aldridge
  • Erdington


Service Manager

Fionn profile picture

Fionn Killeen

I have been with Initial since June 2015 in what has been a very fast paced development within the company.

Starting in a Graduate Management Sales Consultant I graduated within the first year and was promoted to my current role of Service Manager, Birmingham shortly after.

I was attracted to Initial based on the potential career opportunities available and their keen interest in graduate development.

I’m a big fan of sports and try to play as much as I can. I also love to travel and aim to tick a country off every year.

Name: Fionn Killeen

Job Title: Service Manager

Spotlight - 2016 Awards


The Birmingham team had a very successful 2016, coming 3rd Place Branch of the Year , Issy Ghafoor 1st Place Rookie of the Year and Mindy Jagpal coming 2nd Sales Consultant of the Year .





About Initial

Initial provide high quality washroom products partnered with a range of service plans to maintain a high level of hygiene. Not only do your customers expect a high level hygiene and a pleasant experience within the washroom, your staff also does. Our array of products is a part of two different ranges - Signature and Reflection. With the Signature range, we have Sanitary Waste Bins, Air Fresheners and Soap Dispensers available in a white finish, while the Reflection Range offers the same products with a Stainless Steel finish.

Not only do we provide products to improve washroom hygiene, we can also offer a vending solution for your washroom visitors. Offering a range of vending machines, our service provides your business with the opportunity to offer a variety of well known, trusted washroom products to your visitors.



Get In Touch

For a FREE hygiene survey, arrange a time and date now with one of our operatives via Email or calling us direct on 0800 313 4972. With a date and time to suit you, a hygiene expert will visit your business and determine the best solution to improve your hygiene.

0800 313 4972

Quick Enquiry Form

If you have a question call us on 0800 313 4972, or for more information about our services, fill in the quick enquiry form below

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