The O2 signs innovative partnership with Rentokil Initial to welcome fans back safely to live events

Rentokil Initial has today announced a Specialist Hygiene Services Partnership with The O2 arena in London. The deal, brokered by AEG Global Partnerships, will help provide enhanced health and safety measures at the venue, which is due to welcome the first live audience in over a year on 11th May for The BRIT Awards – part of the government’s Event Research Programme.

Central to this unique agreement is the installation of VIRUSKILLER™ air purification technology, which is proven to kill 99.9999% of viruses, including Coronavirus*. VIRUSKILLER™ units also decontaminate the air, by not only trapping but also killing airborne viruses, bacteria** and fungi. As our understanding of SARS-CoV-2 transmission increases, there is an increased awareness of the need to implement measures to help control the air we breathe in indoor settings. This follows updated guidance from the World Health Organisation, which has said Coronavirus is most likely to be transmitted when in close proximity to other people.

As the official Specialist Hygiene Services Partner of The O2, Rentokil Initial will also provide a range of washroom products and services giving visitors the confidence to safely enjoy indoor events at the venue.

Brian Lynggaard, Operations Director, at Initial Washroom Hygiene said: “The return of fans to live entertainment events represents another significant step in the nation’s recovery from the pandemic. We are proud to be supporting the world’s most popular music venue, The O2 arena, for those lucky fans and frontline workers attending The BRIT Awards. We hope this event will give confidence to fans, and set a blueprint for venues across the country to follow in providing safe and clean air for their patrons.”

Liana Mellotte, Director, Global Partnerships at AEG Europe added: “Live entertainment is a truly special and inimitable experience. So many of us have missed live music throughout the pandemic and we are so excited to be hosting an audience once again on the 11th May. We want to assure spectators that by partnering with Rentokil Initial, we are working hard to provide the safest experience possible for fans to enjoy the best live entertainment has to offer. We look forward to once again being able to welcome many more people through our doors in the very near future.”

* When independently tested against Coronavirus DF2 (a surrogate for Coronavirus), Adenovirus, Influenza and Polio, the unit was found to kill 99.9999% of viruses on a single air pass.

** When independently tested against reference bacteria (Klebsiella pneumoniae, Mycobacterium tuberculosis, Staphylococcus aureus subsp. Aureus, Streptococcus pneumoniae, Streptococcus pyogenes, Escherichia coli), the unit was found to kill 99.9999% of bacteria on a single air pass.