{"id":768,"date":"2018-08-17T12:51:20","date_gmt":"2018-08-17T12:51:20","guid":{"rendered":"https:\/\/www.initial.co.uk\/blog\/?p=768"},"modified":"2025-09-18T10:15:28","modified_gmt":"2025-09-18T10:15:28","slug":"is-washroom-malodour-impacting-your-business","status":"publish","type":"post","link":"https:\/\/www.initial.co.uk\/blog\/is-washroom-malodour-impacting-your-business\/","title":{"rendered":"Is washroom malodour impacting your business?"},"content":{"rendered":"\n<p>When it comes to using public toilets, nobody wants to experience unpleasant smells, in the same way no one wants to experience a <a href=\"https:\/\/www.initial.co.uk\/washroom\/services\/\" target=\"_blank\" rel=\"noreferrer noopener\">washroom<\/a> which is unclean or missing important amenities such as soap and toilet paper.<\/p>\n\n\n\n<p>Smell tends to be one of the first things people notice when they enter a washroom and the importance of good air care in washrooms should not be underestimated.<\/p>\n\n\n\n<p>In fact, the State of Air Care 2017 study from Initial found 77% of respondents perceive a business more or less favourably depending on the state of its washrooms, highlighting the importance of effective washroom odour control and the risk to businesses of unpleasant first impressions.<\/p>\n\n\n\n<p>A good <a href=\"https:\/\/www.initial.co.uk\/washroom\/aircare\/\" target=\"_blank\" rel=\"noreferrer noopener\">air care solution<\/a> is considered to remove malodour, effectively \u2018cleaning\u2019 the air by neutralising bacteria that causes bad smells. Below are three main points that businesses should consider when it comes to understanding the impact of malodour in their washrooms and the importance of good air care:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Perceptions of cleanliness and everyday hygiene<\/h2>\n\n\n\n<p>In the report of the <a href=\"http:\/\/www.who.int\/\" target=\"_blank\" rel=\"noopener noreferrer\">World Health Organisation<\/a>, hand hygiene is &#8220;the most important measure to avoid the transmission of harmful germs\u201d.<\/p>\n\n\n\n<p>Initial\u2019s study found if a person\u2019s first impression of a washroom was a pleasant smell, 68% of respondents said it gave them confidence that the washroom was clean. However, 88% of respondents also admitted that when they encounter a bad smell, they try to get out of the washroom as quickly as possible, which can lead to people not washing their hands as thoroughly as they should. The <a href=\"https:\/\/www.cdc.gov\/\" target=\"_blank\" rel=\"noopener noreferrer\">Centre for Disease Control<\/a> estimates that up to 80% of all infections are transmitted by hands, so if people are not washing their hands thoroughly enough this could cause harmful germs and bacteria to spread easily through the premises.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"359\" src=\"https:\/\/www.initial.co.uk\/blog\/wp-content\/uploads\/2018\/08\/88-washroom-smell.jpg\" alt=\"\" class=\"wp-image-778\" srcset=\"https:\/\/www.initial.co.uk\/blog\/wp-content\/uploads\/2018\/08\/88-washroom-smell.jpg 768w, https:\/\/www.initial.co.uk\/blog\/wp-content\/uploads\/2018\/08\/88-washroom-smell-300x140.jpg 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Dr Andy Myers, Director at consumer neuroscience consultancy <a href=\"http:\/\/www.walnutunlimited.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Walnut Unlimited<\/a>, agreed that these findings make neurological sense because \u201cthe strong association between smell and memory means that smell is a powerful gateway to our emotions and to core emotion processing regions of our brain.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Business reputation<\/h2>\n\n\n\n<p>Failure to remove unpleasant smells occurring in washrooms can cause reputational damage to a company. The study by Initial found that 35% of staff members who work in <a href=\"https:\/\/www.initial.co.uk\/sectors\/offices\/\" target=\"_blank\" rel=\"noreferrer noopener\">offices<\/a> have experienced feeling ashamed by the smell in their company\u2019s washroom when directing clients or external people to their facilities.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"359\" src=\"https:\/\/www.initial.co.uk\/blog\/wp-content\/uploads\/2018\/08\/one-third.jpg\" alt=\"\" class=\"wp-image-779\" srcset=\"https:\/\/www.initial.co.uk\/blog\/wp-content\/uploads\/2018\/08\/one-third.jpg 768w, https:\/\/www.initial.co.uk\/blog\/wp-content\/uploads\/2018\/08\/one-third-300x140.jpg 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Further, when using public washrooms, an unpleasant smell leaves nearly 80% of people with a negative perception of the business and nearly a quarter of people would tell their friends and family about their experience.<\/p>\n\n\n\n<p>The findings of another study by <a href=\"http:\/\/www.nielsen.com\/uk\/en.html\" target=\"_blank\" rel=\"noopener noreferrer\">Nielsen<\/a> found that 92% of consumers believe recommendations from friends and family over all forms of advertising, suggesting the potential for negative word of mouth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.&nbsp;Risk to repeat custom<\/h2>\n\n\n\n<p>Research from Initial also revealed a connection between unpleasant washroom experiences and custom. The study found that 67% of respondents say that an unpleasant smelling washroom impacts their purchasing behaviour and make them less likely to shop there. In fact, 46% would not return to a place with washroom malodour. In a world where consumers are sensory driven, creating the right experience for customers, even in the washroom is essential.<\/p>\n\n\n\n<p>Unpleasant smelling <a href=\"https:\/\/www.initial.co.uk\/washroom\/services\/\" target=\"_blank\" rel=\"noreferrer noopener\">washrooms<\/a>, understandably, evoke emotive reactions from people, but the issue for businesses lies in how they act on those emotions and the measures they put in place to create the right first impressions. Understanding these three points will help your businesses to understand why it\u2019s crucial to have good <a href=\"https:\/\/www.initial.co.uk\/washroom\/aircare\/\" target=\"_blank\" rel=\"noreferrer noopener\">air care<\/a> in washrooms.<\/p>\n\n\n\n<p>At Initial our <a href=\"https:\/\/www.initial.co.uk\/washroom\/aircare\/\"><strong>Aircare products<\/strong><\/a> help you reassure visitors that your washroom is cleaned and cared for, helping to create a positive view of your business. For\u00a0more information please feel free to <a href=\"https:\/\/www.initial.co.uk\/contact-us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>contact\u00a0us<\/strong><\/a>\u00a0and we will be more than happy to help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to using public toilets, nobody wants to experience unpleasant smells, in the same way no one wants to experience a washroom which is unclean or missing important amenities such as soap and toilet paper. Smell tends to be one of the first things people notice when they enter a washroom and the [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_s2mail":"yes","footnotes":""},"categories":[2],"tags":[73,25,11],"class_list":["post-768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-washrooms","tag-air-freshener","tag-washroom-hygiene","tag-washroom-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Washroom Malodour: Impacting Your Business? | Wash Hygiene<\/title>\n<meta name=\"description\" content=\"Washroom malodour: is it impacting your business? 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Discover how to eliminate unpleasant smells, improve hygiene, and enhance customer satisfaction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.initial.co.uk\/blog\/is-washroom-malodour-impacting-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Initial Washroom Hygiene and Initial Medical UK - Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InitialHygieneUK\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-17T12:51:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T10:15:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.initial.co.uk\/blog\/wp-content\/uploads\/2018\/08\/washroom.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abbey Mackie\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abbey Mackie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.initial.co.uk\/blog\/is-washroom-malodour-impacting-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.initial.co.uk\/blog\/is-washroom-malodour-impacting-your-business\/\"},\"author\":{\"name\":\"Abbey Mackie\",\"@id\":\"https:\/\/www.initial.co.uk\/blog\/#\/schema\/person\/20b53380de05d46e54c2ddfef7beda9e\"},\"headline\":\"Is washroom malodour impacting your business?\",\"datePublished\":\"2018-08-17T12:51:20+00:00\",\"dateModified\":\"2025-09-18T10:15:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.initial.co.uk\/blog\/is-washroom-malodour-impacting-your-business\/\"},\"wordCount\":631,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.initial.co.uk\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.initial.co.uk\/blog\/is-washroom-malodour-impacting-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.initial.co.uk\/blog\/wp-content\/uploads\/2018\/08\/washroom.jpg\",\"keywords\":[\"air freshener\",\"washroom hygiene\",\"Washroom Services\"],\"articleSection\":[\"Washroom Services\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.initial.co.uk\/blog\/is-washroom-malodour-impacting-your-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.initial.co.uk\/blog\/is-washroom-malodour-impacting-your-business\/\",\"url\":\"https:\/\/www.initial.co.uk\/blog\/is-washroom-malodour-impacting-your-business\/\",\"name\":\"Washroom Malodour: Impacting Your Business? | Wash Hygiene\",\"isPartOf\":{\"@id\":\"https:\/\/www.initial.co.uk\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.initial.co.uk\/blog\/is-washroom-malodour-impacting-your-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.initial.co.uk\/blog\/is-washroom-malodour-impacting-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.initial.co.uk\/blog\/wp-content\/uploads\/2018\/08\/washroom.jpg\",\"datePublished\":\"2018-08-17T12:51:20+00:00\",\"dateModified\":\"2025-09-18T10:15:28+00:00\",\"description\":\"Washroom malodour: is it impacting your business? 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