{"id":2843,"date":"2023-07-19T15:49:25","date_gmt":"2023-07-19T15:49:25","guid":{"rendered":"https:\/\/www.initial.co.uk\/blog\/?p=2843"},"modified":"2025-10-30T09:32:02","modified_gmt":"2025-10-30T09:32:02","slug":"ecb-and-initial-washroom-hygiene-championing-period-dignity","status":"publish","type":"post","link":"https:\/\/www.initial.co.uk\/blog\/ecb-and-initial-washroom-hygiene-championing-period-dignity\/","title":{"rendered":"ECB and Initial: Championing Period Dignity in Cricket"},"content":{"rendered":"\n<p>We are thrilled to announce our partnership with the England and Wales Cricket Board (<a href=\"https:\/\/www.ecb.co.uk\/\">ECB<\/a>), as we work together to support period dignity in recreational cricket. This collaboration is a significant step towards making the game more accessible for women and young girls.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Providing Essential Facilities<\/h2>\n\n\n\n<p>As part of our commitment to period dignity in cricket, we will be installing and servicing <a href=\"https:\/\/www.initial.co.uk\/washroom\/hygiene-waste\/sanitary-bins\/\" target=\"_blank\" rel=\"noreferrer noopener\">period waste bins <\/a>and <a href=\"https:\/\/www.initial.co.uk\/washroom\/period-dignity\/\" target=\"_blank\" rel=\"noreferrer noopener\">Initial\u2019s In Cubicle Period Dignity Dispensers<\/a> at recreational clubs with girls&#8217; sections. These essential facilities will ensure that players who menstruate have easy access to period products in the cubicle, at their point of need. Together with ECB, we are also providing educational material inside toilet cubicles, alongside portable &#8220;dignity bags&#8221; for cricket coaches, as another way of making period products easily accessible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating an Inclusive Environment by breaking down barriers around period stigma<\/h2>\n\n\n\n<p>Our partnership with the ECB aims to break down barriers and create an inclusive environment for all players. We believe that periods should never be a taboo subject and shouldn\u2019t hold women and girls back from pursuing their passion for cricket. By promoting period dignity, we aim to foster a culture where menstruation is a normal part of life.<\/p>\n\n\n\n<p>Together with the ECB, our educational initiatives targeting girls, aim to create an open dialogue about periods and empower future generations. By making period products more accessible, together we are striving to break down barriers and to promote a culture of inclusivity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Committed to Period Dignity<\/h2>\n\n\n\n<p>At Initial, we are dedicated to creating safe and comfortable washroom experiences for all. Being \u2018on your period\u2019 shouldn\u2019t hold anyone back and by ensuring the availability of period waste bins and In Cubicle Period Dignity Dispensers, female players can hopefully focus on the game rather than worrying about their menstrual needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Join the Period Dignity Movement<\/h2>\n\n\n\n<p>Join us in our mission to empower women and girls in cricket, breaking down barriers and normalising conversations about periods. Together with the ECB, we are championing period dignity and empowering the next generation of female cricketers.<\/p>\n\n\n\n<p>Let&#8217;s create a future where menstruation is never a barrier to success!<\/p>\n\n\n\n<p>Follow #WeGotGame for updates on the #PeriodDignity movement.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-background wp-element-button\" href=\"https:\/\/www.ecb.co.uk\/news\/3547034\/ecb-and-initial-announce-partnership-to-support-period-dignity-in-recreational-cricket\" style=\"border-radius:6px\" target=\"_blank\" rel=\"noreferrer noopener\">Read more about Initial and ECB\u2019s partnership<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are thrilled to announce our partnership with the England and Wales Cricket Board (ECB), as we work together to support period dignity in recreational cricket. This collaboration is a significant step towards making the game more accessible for women and young girls. Providing Essential Facilities As part of our commitment to period dignity in [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":2845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_s2mail":"yes","footnotes":""},"categories":[256],"tags":[257,258],"class_list":["post-2843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-period-dignity","tag-period-dignity","tag-period-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Period Dignity in Cricket: ECB Partnership | Wash Hygiene<\/title>\n<meta name=\"description\" content=\"ECB &amp; Initial: Championing period dignity in cricket. 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Learn about providing free period products, educational materials, and promoting inclusivity in sports.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.initial.co.uk\/blog\/ecb-and-initial-washroom-hygiene-championing-period-dignity\/\" \/>\n<meta property=\"og:site_name\" content=\"Initial Washroom Hygiene and Initial Medical UK - Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InitialHygieneUK\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-19T15:49:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-30T09:32:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.initial.co.uk\/blog\/wp-content\/uploads\/2023\/07\/Period_dignity_logos_CMYK-ECB_INITIAL_on-white.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2551\" \/>\n\t<meta property=\"og:image:height\" content=\"1239\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicole Horne\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicole Horne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.initial.co.uk\/blog\/ecb-and-initial-washroom-hygiene-championing-period-dignity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.initial.co.uk\/blog\/ecb-and-initial-washroom-hygiene-championing-period-dignity\/\"},\"author\":{\"name\":\"Nicole Horne\",\"@id\":\"https:\/\/www.initial.co.uk\/blog\/#\/schema\/person\/20ed68a3c4bbbaa57de0059fd25ad278\"},\"headline\":\"ECB and Initial: Championing Period Dignity in Cricket\",\"datePublished\":\"2023-07-19T15:49:25+00:00\",\"dateModified\":\"2025-10-30T09:32:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.initial.co.uk\/blog\/ecb-and-initial-washroom-hygiene-championing-period-dignity\/\"},\"wordCount\":378,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.initial.co.uk\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.initial.co.uk\/blog\/ecb-and-initial-washroom-hygiene-championing-period-dignity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.initial.co.uk\/blog\/wp-content\/uploads\/2023\/07\/Period_dignity_logos_CMYK-ECB_INITIAL_on-white.jpg\",\"keywords\":[\"period dignity\",\"period products\"],\"articleSection\":[\"Period Dignity\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.initial.co.uk\/blog\/ecb-and-initial-washroom-hygiene-championing-period-dignity\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.initial.co.uk\/blog\/ecb-and-initial-washroom-hygiene-championing-period-dignity\/\",\"url\":\"https:\/\/www.initial.co.uk\/blog\/ecb-and-initial-washroom-hygiene-championing-period-dignity\/\",\"name\":\"Period Dignity in Cricket: ECB Partnership | Wash Hygiene\",\"isPartOf\":{\"@id\":\"https:\/\/www.initial.co.uk\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.initial.co.uk\/blog\/ecb-and-initial-washroom-hygiene-championing-period-dignity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.initial.co.uk\/blog\/ecb-and-initial-washroom-hygiene-championing-period-dignity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.initial.co.uk\/blog\/wp-content\/uploads\/2023\/07\/Period_dignity_logos_CMYK-ECB_INITIAL_on-white.jpg\",\"datePublished\":\"2023-07-19T15:49:25+00:00\",\"dateModified\":\"2025-10-30T09:32:02+00:00\",\"description\":\"ECB & Initial: Championing period dignity in cricket. 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