Initial UK - Specialists in washroom, cleaning, facilities, and clinical waste services

Initial to Sponsor Annual Loo Awards

31/03/2006

INITIAL WASHROOM SOLUTIONS has signed up as headline sponsor of the 2006 Loo of the Year and associated Attendant of the Year Awards.

The annual competition to find the best toilet facilities and cleaning staff in Britain and Ireland is now in its twentieth year and has established a high profile by rewarding the best British customer (and staff) toilets.

“We are delighted that Initial are on board”, quotes Awards Director, Richard Chisnell, “With over one thousand entries in 2005 and fifty five different entry categories this year, the competition is poised for further dramatic growth, as increasing numbers of toilet providers recognise the positive benefits associated with Award winning toilets.”

Una de Boer, the newly appointed Head of Marketing Initial Washroom Solutions, believes that this competition is important to the industry to maintain public focus on the excellent standard of washroom facilities they can enjoy. “The press and public pick up on these awards because there is evidence that people judge companies based on the washroom facilities on offer, and certainly in the leisure sector it is a factor in the overall customer experience. As headline sponsors we are pleased to throw our weight behind the major event to recognise excellence in toilet care”

The Loo of the Year Awards are run independently and promoted by The British Toilet Association, of which Initial Washroom Solutions is a Corporate Champion member. Nominations and entries for the 2006 Awards are now being received, up until 31st July, with results announced and Awards Presentations held in late November. For more information visit www.loo.co.uk.

 
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